Diploma in Digital Marketing
Overview
A Diploma in Digital Marketing equips students with the skills to effectively promote products or services through various online platforms. The curriculum covers key areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, email marketing, content creation, mobile marketing, influencer strategies, and web analytics. Students learn to build brand awareness, generate leads, and drive online traffic using targeted strategies. Practical exercises, real-world case studies, and internships provide hands-on experience, preparing graduates for roles in digital agencies, e-commerce, startups, corporate marketing, freelancing, consultancy, and global digital campaign management.
Curriculum:
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing and Management
- Content Marketing and Strategy
- Pay-Per-Click (PPC) and Online Advertising
Pre-requisites
10th or Equivalent
Duration
1 year
Mode of Exam
Study Centre : 3hrs/ paper Online Exam : 15 days
