Nelson Business School
MBA in Public Relations & Corporate Communication
Overview
An MBA in Public Relations & Corporate Communication blends business management with strategic communication skills. It covers areas such as media relations, brand management, corporate communication strategies, crisis communication, digital marketing, and public speaking. Graduates are prepared for roles in corporate communications, media management, public relations agencies, and positions requiring expertise in maintaining a positive public image and managing stakeholder relationships within a business context.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Introduction to Public Relations and Corporate Communication,
- Media Relations and Communication Strategies
- Corporate Branding and Reputation Management
- Writing and Content Development for PR
Semester : iv
- International Business
- Business Leadership
- Crisis Communication and Management
- Digital Communication and Social Media Strategies
- Corporate Social Responsibility (CSR) and Sustainability Communication
- Public Relations Campaign Management
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
Fees
Indian Students : INR 75900 + 18% GST Foreign Students : USD $2000
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