Nelson Business School
MBA in Marketing Management
Overview
Masters in Business Administration (MBA) is a post graduate degree course which
comes under the management spectrum. The Master’s in Business Administration
(MBA) is a prestigious postgraduate qualification that provides an overview of key
business practices and is highly valued by top employers in india and abroad.
Successfully completing an MBA can lead to a a strong intellectual and ethical
human capital base with a focus on industry and services sector. So, if you’re a
graduate with ambitions for a high-flying executive career, an MBA could be just
what you need.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Sales Distribution & Supply Chain Management
- Consumer Behavior
- Retail Marketing
- Marketing Research
Semester : iv
- International Business
- Business Leadership
- Services Marketing & Customer Relationship Management
- Advertising Management & Sales Promotion
- E-Marketing
- International Marketing
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
