MBA in Digital Marketing
Overview
MBA in Digital Marketing merges fundamental MBA courses with specialised digital marketing subjects. This program educates students about various digital marketing channels, including social media, email, SEO, and online advertising. This provides students with a thorough understanding of business fundamentals and effective digital marketing practices.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Introduction to Digital Marketing
- Search Engine Optimization
- Integrated Marketing Communication
- Social Media Marketing
Semester : iv
- International Business
- Business Leadership
- Emerging Trends in Information Technology
- Web Designing and Content Management
- Product and Brand Management
- International Marketing
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
