Nelson Business School
MBA in Luxury Brand Management
Overview
An MBA in Luxury Brand Management focuses on the unique aspects of managing luxury brands. It covers brand strategy, high-end marketing, consumer behavior, retail management, and global luxury markets. Graduates are prepared for roles in luxury brand management, marketing, retail, and consultancy, helping luxury brands maintain their prestige and appeal in competitive markets.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Introduction to Luxury brand Management
- Luxury Retail and Distribution
- luxury Consumer Insights
- Brand Management and Development
Semester : iv
- International Business
- Business Leadership
- Energy Trading and Risk Management
- Digital Transformation in Luxury
- Global Luxury Markets
- Experiential Marketing
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
