Nelson Business School
MBA in International Marketing
Overview
An MBA in International Marketing focuses on global marketing strategies and practices. It covers international market research, cross-cultural communication, global branding, export and import management, digital marketing, and international business laws. Graduates are prepared for roles in multinational corporations, export-import firms, global marketing agencies, and international business development, helping organizations expand and compete in global markets.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- International Marketing
- Consumer Behavior
- Marketing Research
- International Trade and Finance
Semester : iv
- International Business
- Business Leadership
- E- Commerce and Global Markets
- Cross Cultural Management
- Integrated Marketing Communications
- International Retail Management
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
