Nelson Business School
MBA in Broadcast Management
Overview
An MBA in Broadcast Management focuses on the business and operational aspects of the broadcasting industry. It covers media management, programming, audience analysis, digital media, advertising sales, regulatory compliance, and strategic planning. Graduates are prepared for roles in television and radio networks, digital media companies, production firms, and broadcasting consultancy, overseeing operations and driving growth in the media sector.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Introduction to Media and Entertainment Industry
- Media Planning and Buying
- Media Technology and Innovation
- Broadcast Programming and Production
Semester : iv
- International Business
- Business Leadership
- Media Sales and Marketing
- Digital Media
- Content Creation and Curation for Broadcasting
- Crisis Management in Broadcasting
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
Fees
Indian Students : INR 75900 + 18% GST Foreign Students : USD $2000
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