Nelson Business School
MBA in Brand Management
Overview
An MBA in Brand Management focuses on building and maintaining strong brands. It covers brand strategy, market research, consumer behavior, digital marketing, advertising, and brand equity management.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Brand Management
- Consumer Behavior
- Integrated Marketing Communication
- Product and Pricing Management.
Semester : iv
- International Business
- Business Leadership
- Retail Management
- Advertising and Media Management
- Service Marketing and Management
- Marketing Research and Analytics
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
