Nelson Business School
MBA in Advertising Management
Overview
An MBA in Advertising Management focuses on the strategic and creative aspects of the advertising industry. It covers advertising strategies, campaign management, media planning, consumer behavior, branding, and digital advertising. Graduates are prepared for roles in advertising agencies, media firms, corporate marketing departments, and consultancy, driving effective advertising campaigns and brand communications.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Advertising Management
- Creative and Copy Writing Techniques
- Integrated Marketing Communications
- Digital Marketing Advertising and Social Media
Semester : iv
- International Business
- Business Leadership
- Brand Management and Strategy
- Media Planning and Buying
- Public Relations and Corporate Communication
- Advertising Strategy and Campaign Planning
eligibility
Graduation or Diploma Holder (10+2+3)
Duration
2 Year
