Nelson Business School
Advanced Diploma in Marketing Management
Overview
Covers marketing principles, strategies, and practices. Topics include market research, consumer behavior, brand management, digital marketing, and marketing communications. Students develop marketing plans, conduct market analysis, and execute promotional campaigns, preparing for careers in marketing, advertising, and brand management.
Curriculum:
Semester : i
- Introduction to Marketing
- Basics of Market Research
- Consumer Behavior
- Advertising and Promotion
Semester : ii
- Sales and Distribution Management
- Digital Marketing
- Brand and Product Management
- Retail Management
Pre-requisites
10+2 or Equivalent
Duration
Fast Track : 6 Months Regular : 1 year
