Nelson Business School
MBA in International Marketing
Overview
An MBA in International Marketing provides a comprehensive understanding of how to navigate diverse markets and adapt strategies to different cultural and economic environments. The program emphasizes strategic planning, international pricing, supply chain logistics, and global consumer behavior. Students also learn negotiation techniques and regional marketing dynamics. With hands-on case studies and real-world simulations, graduates gain the analytical and leadership skills needed to succeed in roles such as international marketing manager, global brand strategist, export-import consultant, or business development executive. This degree empowers professionals to lead successful marketing campaigns that resonate with diverse audiences and foster sustainable international growth.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- International Marketing
- Consumer Behavior
- Marketing Research
- International Trade and Finance
Semester : iv
- International Business
- Business Leadership
- E- Commerce and Global Markets
- Cross Cultural Management
- Integrated Marketing Communications
- International Retail Management

eligibility
Graduation or Diploma Holder (10+2+3)

Duration
2 Year

Mode of Exam
Study Centre : 3hrs/ paper
Online Exam : 15 days
Fees
Indian Students : INR 1,20,900/-
Foreign Students : USD $3000