Nelson Business School
MBA in Brand Management
Overview
An MBA in Brand Management is a specialized program designed to equip students with the strategic and creative skills required to build, manage, and sustain strong brands in a competitive marketplace. The curriculum covers essential topics such as brand strategy, consumer behavior, market research, digital marketing, advertising, and brand equity management. Students learn how to position brands effectively, create value for customers, and drive brand loyalty. This program prepares graduates for leadership roles in marketing, advertising, and brand consultancy, enabling them to craft impactful brand narratives and deliver consistent brand experiences across diverse platforms and markets.
Curriculum:
Semester : i
- Principles And Practices of Management
- Organizational Behavior
- Management Accounting
- Managerial Economics
- Business Communication
- Management Information System
Semester : ii
- Human Resource Management
- Marketing Management
- Financial Management
- Operations Management
- Project Management
- Strategic Management & Business Policy
Semester : iii
- Research Methodology
- Legal Aspects of Business
- Brand Management
- Consumer Behavior
- Integrated Marketing Communication
- Product and Pricing Management.
Semester : iv
- International Business
- Business Leadership
- Retail Management
- Advertising and Media Management
- Service Marketing and Management
- Marketing Research and Analytics

eligibility
Graduation or Diploma Holder (10+2+3)

Duration
2 Year

Mode of Exam
Study Centre : 3hrs/ paper
Online Exam : 15 days
Fees
Indian Students : INR 1,20,900/-
Foreign Students : USD $3000