Nelson Business School

Nelson Business School

MBA in Brand Management

Overview

An MBA in Brand Management is a specialized program designed to equip students with the strategic and creative skills required to build, manage, and sustain strong brands in a competitive marketplace. The curriculum covers essential topics such as brand strategy, consumer behavior, market research, digital marketing, advertising, and brand equity management. Students learn how to position brands effectively, create value for customers, and drive brand loyalty. This program prepares graduates for leadership roles in marketing, advertising, and brand consultancy, enabling them to craft impactful brand narratives and deliver consistent brand experiences across diverse platforms and markets.

Curriculum:

Semester : i

Semester : ii

Semester : iii

Semester : iv

eligibility

Graduation or Diploma Holder (10+2+3)

Duration

2 Year

Mode of Exam

Study Centre : 3hrs/ paper
Online Exam : 15 days

Fees

Indian Students : INR 1,20,900/-
Foreign Students : USD $3000