Overview
Advanced Diploma in Customer Relationship Management (CRM) focuses on strategies and tools to build and maintain strong relationships with customers. Students learn about CRM systems, customer service, data analytics, sales management, and marketing strategies. The program emphasizes the importance of customer satisfaction, loyalty, and retention, equipping students with the skills to manage customer interactions and improve business performance. Graduates are prepared for careers in customer service, sales, marketing, and CRM management, with expertise in using technology to enhance customer experiences across various industries.
Curriculum:
Semester : i
- Intro to Customer Relationship Management
- CRM Strategy and Planning
- Technology and Tools for CRM
- Customer Segmentation and Targeting
Semester : ii
- Customer Data Management and Analytics
- CRM Implementation and Integration
- Customer Service and Experience Management
- CRM in Marketing and Sales
Pre-requisites
10+2 or Equivalent
Duration
Fast Track : 6 Months Regular : 1 year
Fees
Indian Students : INR 28900 +18% GST
Foreign Students : USD $800