Brand Management program focuses on the strategies and techniques used to build, enhance, and sustain strong brands. Students learn about brand positioning, consumer behavior, marketing communication, and digital marketing. The program covers key aspects of brand development, including market research, brand equity, and advertising, with a focus on creating compelling brand stories and driving customer loyalty. Graduates are equipped for careers in brand management, marketing, advertising, and consultancy, with the skills needed to manage and grow brands across various industries.